You use this script if you are using advanced standard shopping campaigns, for the purpose of only targeting branded names, instead of using a phrase or broad match exclusion, you can use exact match with this script.
If you like to know what priority-driven standard shopping campagins are, have a look at this video: https://www.youtube.com/watch?v=CiRIDzRrHno
The script is designed for both MCC and individual accounts, ensuring flexibility regardless of you are a merchant or agency.
How Does the Script Work?
This script allows you to input your brand name, and it will automatically exclude any search term containing that branded keyword as an exact match, directly at the ad group level. This way, you can maintain precise control over your branded keyword exclusions, and targeting these branded terms in a lower priority campaign.
Why Do You Need This Script?
With this script, you can:
- Ensure your branded keywords are accurately targeted in your lower priority shopping campaigns.
- Adapt quickly to Google’s changes, using daily script runs, keeping your campaign exclusions updated daily.
- Save time by automating the exclusion process instead of manually adding exact match exclusions.
Ready to Keep Your Campaigns Running Smoothly?
Get the script now and stay ahead of these changes. Don’t let bugs or platform limitations dictate your performance—take back control.
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