Installation

Let’s get started!

If you have not yet created a Google Tag Manager account, create one now.

Once the account is created, you should see a popup with your GTM tag, if you don’t see this, don’t worry, simply go to Admin > Install Google Tag Manager

Copy the tag id without GTM- as highlighted in the image below

Replace the following values in the settings:

• GOOGLE_TAG_MANAGER_ID
  • Add your GTM tag ID
• GOOGLE_MERCHANT_CENTER_ID
  • Add your Google Merchant Center account ID
• PRODUCT_COUNTRY_CODE
  • Set your default country ISO2 code, for usage in product IDs
• ESTIMATED_SHIPPING_TIME
  • Add your estimated shipping time
• GRANT_CONSENT
  • Defaulted to false, if you set it to true, you are forcing to set consent_mode v2 to true, regardless what the use selected (not recommended)
• ID_TYPE
  • Set your Google Merchant Center product ID format
• CAPITALIZE_SKU
  • If you are not using the default Shopify IDs and you are using SKUs, you can choose to uppercase the value

In the code you downloaded replace GTM-123456 with your GTM tag ID.

Go to Shopify > Settings > Customer Events

Click on add custom pixel

Paste your code, click on save and then connect.

Google Tag Manager Setup

In Google Tag Manager, go to admin > and click on import container. Import the update file or the full version.

In Google Tag Manager select the file you uploaded.

Chosing your workspace, click on existing and choose default workspace

Select Merge as the import option

Click on confirm

Go to Workspace > Tags > Click on Google Ads Shopify Pixel Conersion Tracking By FeedArmy

Hover over the tag and click on edit

Add your Google Ads conversion ID and Label when creating a new conversion.

In Google Ads go to Goals > Summary > Click on New Conversion Action

Select website

Enter any website domain, and click on scan

Scroll to the bottom of the page and click on Add a conversion action manually

Add your conversion action details:

For Goal and action optimization select purchase

For Conersion name, add any name, I recommend Shopify GTM Pixel

For the Value select Use different values for each conversion

Click on Done, then click on save and continue

Select Google Tag Manager and copy your id and label from Google Ads and paste it in Google Tag Manager

Now repeat the steps for the micro tracking (optional) (view the instructions video for more details) and ensure everything is set to secondary as goal, unless you know what you are doing:

• Add To Cart
• Remove From Cart
• Cart Viewed
• Begin Checkout
• Add Shipping Info
• Payment Submitted
• Search
• View Collection

Save the tag, and now lets publish the GTM container by clicking on Submit

Add a version name and click on publish

Let’s enable enhanced conversions in Google ads by clicking on done, then select your conversion action and click on ehanced conversions.

Check the box next to Turn on enhanced coversions

Check the radio button for Google tag or Googel Tag Manager and select next

Enter just a letter d, and click on check URL, as we want to force an error.

We can now click on select one manually

Click on Google Tag Manager > Next and click on save

Google Ads Remarketing

To enable the Google Ads Remarketing setup, we only need to copy the Google Ads conversion ID. You can find this by going to Goals > Select any website conversion action, such as the ones you just created, and copy the id.

And paste the conversion ID in the remarketing tag inside Google Tag Manager.

Google Analtyics Setup

We now need to add our Measurement ID for our Google Analytics setup.

• Tags:
  • Google Analytics 4 Data
  • Google Analytics 4 Page View

You can find your Google Analytics Measurement ID by going to:

1. Google Analytics
2. Cog Icon (admin)
3. Under Data collection and modification, choose Data Streams
4. Click on your data stream
5. Now you can view and copy your measurement id

Now click on both tags, and add replace the G-1234 that I added, with your own measurement ID.

Now publish your GTM container.